Back in my school days I was very interested in analytical subjects like mathematics but I always enjoyed the creative subjects, too. During this time I spent my weekends in the small workshop of my grandfather – experimenting with materials and trying to make my ideas tangible. When I started studying design, this passion became more professional. I really enjoyed learning to design physical and digital products with the aim to solve a relevant problem.

However, during my studies I realized that there must be more than just designing good products. How can these be tailored exactly to the needs of the customers? Is there a business model in place to ensure viability? And how can these products be marketed? In order to find answers to these questions I expanded my knowledge with a Master degree in Strategic Design with focus on research, design and business. In doing so, I refreshed my design-mindset to create meaningful products and services that are beneficial for people, companies and the environment.