„Future mobility can definitely not be solved in a sustainable way by simply replacing existing cars with advanced technology vehicles. Besides, considering the amount of non-connected cars on the road, added safety assistance should be accessible to all traffic participants. This means reaching beyond those consumers privileged to afford the newest and most advanced features and tapping into solutions for existing automobiles. The jury acknowledges the complexities that this concept still needs to address to „make it real“ – however, the thinking, process, narrative and outcomes reveal a great approach towards new talent solving an existing problem for our future mobility strategies.“
– Layla Keramat ( UXDA Jury Member and General Manager / Executive Design Director, Spark Reply)